Darren Salyer of Total Home Remodeling in Wentzville, MO has been running FaceBook ads since December 2009.  By March 2010, he had only spent a total of $125 dollars to gain some needed attention for his then struggling business.

As a result of his dabbling in Social Media Marketing (SMM), Darren’s Facebook fan page received eighty-four clicks over the three month period with about sixty-five of those visitors moving on to review his business website.

It would seem that the marketing effort paid off for Total Home Remodeling, which was rewarded with three nice jobs to bid on. The total value of the three bids was $87,000. Not bad for a $125 total investment.

Under the marketing blog where Darren Salyer posted the results of his online marketing strategy, he reported that “things look good” for getting all three of these contracts signed.  Regardless of the final outcome, he snagged three promising opportunities that many not otherwise have come his way had he not given FaceBook’s pay-per-click advertising a try.

Hard Times Call For Hard and Fast Solutions

The current recession has taken its toll on the construction industry. Many independent contractors have been forced to close up shop; while those still hanging on have had to cut back and revise their marketing strategies as Darren Salyer may also been forced to do.

Strapped for cash, many small contractors have had to resort to lower-cost business marketing ideas to bring in more work. Social Media Marketing has proved to be rather effective in helping some of these builders and handymen reach out to a new audience of Web savvy consumers; many of whom live locally and are  in need of  quality home improvement services.

Local contractors are, for the most part, chasing the same limited pool of work in their area and should be seeking out marketing strategies and tactics to help them stand out among those in an increasingly competitive crowd. The Web offers these small business owners what may be the marketing equivalent of “low price flights″ to the usual year long PennySaver ads, which come with recurring cost.  Very often these kind of local ads offer little or no response during extended periods throughout the year.

Andy Gaur, CEO of RiaEnjolie Inc. (http://www.riaenjolie.com/construction-websites.html), a New Jersey web page design company specializing in professional looking and affordable websites for general contractors and other tradespeople, is very well attuned to the world of traditional and social media marketing. “It is much better to be preparing a well conceived and comprehensive marketing plan and getting ready to use an appropriate mix of outreach strategies rather than just sticking with just one or two that haven’t been working so well lately for most general contractors,” says Gaur. “If you don’t jump on different things – like Social Media – that show promise, you may end up in a struggle to retain your current customers and fail to gain new ones that are unaware of your business and what you can offer them in quality workmanship, good service and competitive pricing.”

Social Media Can Add Depth to Your Marketing Effort

You say you don′t get Social Media? You will not get ‘it’ until you have experimented with ‘it’. We all engage in Social Media Networking and Marketing in ways the suit our own unique needs and personal styles. Some use it to promote their business.  Some use it to research information.  Some use it to create a network of friends and business people to communicate with.  And, others use it to “lurk” and listen to the conversations of others. For them it is  a way to better understand different points of view.

Your time is at a premium, so take some baby steps with social media. Reconcile the time spent on Social Media Marketing by accepting the value of the “conversations″ you′ll be soon be engaging in with your existing and potential customers.

No matter what your approach is to social media marketing, you should have a strategy and goal that keeps you focused on your target audience and the ultimate prize – doing business with them. Rather than complicate things too much; here are three steps that apply to almost every small business engaged in Social Media Marketing:

Tip 1: Listen. Blogger Tania Yuki in her post on comscore.com shares the following advice:

“People are talking about your business, so you may as well get down in the weeds and know what’s going on.”

Tip 2: Engage. “Social media is the tool, social engagement is what you do to create awareness and earn sales″ This is according to Social Media Guru, Brian Solis, who has offered a number of bestselling books dealing with Social Media for business. Solis goes on to explain that “Creating a presence in social networks is mandatory, but it’s also not enough. Actively and thoughtfully engaging consumers in social networks is quickly becoming an expectation. It’s up to your business to develop a following.”

Tip 3: Respond. Great response begins with great listening. Lindsay Lebresco of Conversation, a Social Media agency recommends the basics like Google Alerts, Twitter, Technorati and search engines to search out key categories – using keywords – that will let you know what people are saying about you and your business. Carefully read and understand what is being said; (if the remarks are negative) take a few deep breaths and perhaps sleep on it; think of a positive way to frame your response and respond in an appropriate manner.

Before You Can Soar You Must Build A Place to Land

Oh, by the way there is a preliminary step to these three. You won’t be successful in social media marketing without, first, having an effective website for your consumers to visit when they want to check you out.  Most potential customers start their consideration process at your website. It must be professional looking, informative and able to bring them to whatever the next step is that you want them to take leading to doing business with you – a “call to action.”

So take a look at your website and ask yourself the following questions about it? Does Your Website Really Measure Up?

1. Is your website’s design aesthetically pleasing?2. How intuitive is your website to navigate?3. Does your website have a clear statement of PURPOSE near the top of its homepage?4. Is your website copy concisely written and richly informative?5. Do you update your website content REGULARLY?6. Does your website have a “call to action” on every page for customers to respond to?7. Does your website’s index page draw visitors further into its content and to where you display and sell your products and contract your services?8. Is your website designed to encourage future visits (i.e. is there a newsletter a tell-a-friend feature; a blog with an RSS button to subscribe with?)

Contractors, you can definitely “build some sweat equity” into the process of social media and most likely will get the business results you are looking for. You just need to be smart in the ways you employ the Internet in order to be easily found by consumers and then, be able to impress them when they land at your website for their very first time.

If your website passes the effectiveness test and if you have done all your homework with regard to local geo-search, you′ll be very pleased at the additional phone calls you′ll be getting from local customers looking for a reliable residential general contractor in the local area .

Marc LeVine is the Director of Social Media for RiaEnjolie, Inc. a NJ-based web development company specializing in professional looking and affordable websites for small businesses.

Read Marc′s full Bio at: http://www.linkedin.com/in/marclevineica

Follow him in Twitter: icanewfriend

Country home decor is a unique collection woodcraft’s and gifts. This includes reproductions of Game Board, Rusted Tin Signs, nostalgic Metal Signs and Country Kitchen decor. There are many companies that specialize in Country home decor. Such companies are present in every city. With the advent of modern technology you wind more companies dealing in Country home decor online. When you buy Country home decor online, you can be in for lot of surprises as well. Recently a lady, from Ontario in Canada purchased a teak wood reproduction of an antique piece of furniture. She bought this online from a company that was based in Chicago in the United States of America. The reproduced piece of furniture was shipped to her from Amsterdam in Holland. When she received the furniture she found that the certificate of origin that came with the shipping documents stated that the reproduction was done in Moratuwa in Sri Lanka with teak timbre imported from Rangoon in Burma. This piece of furniture had traveled many thousands of miles before it reached the end user. Now you can see that the Country home decor purchased online had the involvement of five countries. This is how the online business works and how small the world had become due to modern technology.

Country home decor is indeed a delight to own. It brings nostalgic memories of the golden past for many old people. It brings to memory the good times they had as school children and how slow the time passed during that era. Unlike the rat race of today, people took things very lightly. There was little or no violence. Moral values were upheld. People valued their culture and lived contended lives. Divorce was abhorred while marriages lasted for many years. Couples celebrating their silver wedding anniversaries and even golden wedding anniversaries were common. Today couples celebrating their first wedding anniversary are becoming scarce. Love was accepted as a give and take. It was never demanding as today. The young respected the elders. The elders loved the young and were role models.

Country home decor in a house makes the house a home. The home becomes very cozy and if the architecture of the house too has contemporary style then the setting would be perfect. Today many people are buying dismantled old teak wood door and window frames from hoses that are demolished only to be placed in new homes. It becomes another form of Country home decor.

As you run about town home garden shopping, you are looking for inspirational flowers and garden designs that will make your home living space a pleasant retreat that you can go and visit and enjoy for many hours if you have the time. You can get ideas to use in your home garden setting from every landscaped space around you that you pass including other homes and commercial businesses.
From these bits and pieces of garden designs that you find as you go about town garden shopping, you can afford yourself the opportunity to dream about how your home garden retreat could include such luxurious features as a whirlpool spa nestled in a bed of ivy, or an oceanic style retreat with a built-in pool and sauna, with fountains carefully placed for effect among the apple trees.
As you go about town home garden shopping, you can pay particular attention to ever flower garden design that you see, and compare the garden designs of many people to see which designs offer a particular flair that you want to achieve in your own home garden setting. You might be able to see exactly what an English country cottage would look from someone else’s perspective, when you pass by homes that feature them on shady, well manicured streets.
As you walk about town home garden shopping, pay particular attention to the shade trees that are placed along the property lines and how the various flower beds are sculpted and manicured throughout your neighborhood. Keep a watchful eye out and take note of the various plant layering techniques that these homeowners have used to their advantage, in reaping the benefits that are provided by the shade trees on their property, and the visual drama that these layered creations have created on their landscapes.
The shading characteristics of several tree species that you find as you walk about town home garden shopping can offer you many ideas and possibilities that could have a great effect on how you might plan to arrange your garden patio furniture in the future. Home entertainment opportunities can be greatly enhanced when areas that you choose for relaxation are reinforced with cool breeze opportunities for your guest.
So, hold the gardening advice that you learned by yourself when you were going about town home garden shopping, near to your heart and it will help you create the garden of your dreams. There are many water gardening, perennials and trees that you can use to make your home garden design truly unique.
As you walk about town home garden shopping, do not be afraid to speak to the homeowners that you pass, because they may be able to give you some advice, that will certainly help you throughout the garden planting and design seasons.
There are no limits to what you can do with the clever creative techniques and unusual creations in garden designs that you will see as you walk about town home garden shopping. By accumulating all sorts of gardening ideas along the way, you can coordinate plants, trees, and other garden accessories to help you achieve the mood that you are personally looking for in your own home garden setting.

What home improvements add value

You would have purchased your dream home a few years back and now feel that you do not get enough appreciations as you did at that point of time. No doubt about that, as the house has become old and does not look as attractive as it used to be. Certainly your house has faded and now, if you indeed to make it look good and bright, there area few ways you need to proceed. The point that needs deliberation is whether you can do it on your own or whether you should enlist an interior designer for the job.

If you have enough money with you to engage an interior designer, then that is a good option as these are professionals and know what exactly pleases the eye. If not, there are a few simple cost effective means of upgrading your old house and make it look brighter and shinier. You first need to decide if you are aiming for a simple renovation or an addition to the existing structure. If you intend to add a floor or a room to increase the worth, that needs to be discussed with a masonry specialist or an architect before proceeding. They will be in a better position to advice as to how to proceed without causing any safety concerns to the already existing structure. This will also include getting necessary approvals from the community or area offices.

If it is simple renovation, then you need to have a systematic way of doing the entire exercise. Start with the curb; see if it needs a repair. As you walk towards the door, cross check the condition of the main door. You can either install a new door or change the metallic components of the door. A new shining knob or handle can give the entire door a new look. Add to it, a coat of polish, and it is as good as new. You can also polish the window frames and interior doors. Add a few hanging fixtures to the interiors and if possible, even spruce up the existing furniture. Give the landscaping a facelift by planting some decorative flowers along side the curb. To finish of the entire process, paint the house with a new color. These steps can add value to your property as well as give you a new sense of living in it.

Normally, the entire exercise of improvements is taken up as a part of a bigger plan, either to sell the house or have more occupants move in. It will be a good idea to first gauge the effect of the improvement before you start implementing the plan.

During large scale home improvement projects often the most critical and overlooked addition to a home, condominium or town home is the installation of fire sprinklers.

Each year fires are the cause of more deaths in the United States than the combination of all other natural disasters.  Even with the increase in natural calamities over the past few years, home fires remain a more personal and imminent threat.  These fires quit often strike at the most inopportune moments and quickly build into an unstoppable inferno.

The first line of defense in most homes is the smoke alarm.  Unfortunately too many home owners do not take the time to periodically check the operational state of their smoke detectors.  In addition, many smoke detectors are misplaced either on a wall or near a constant source of fresh air from an air duct thereby negating their effectiveness at detecting smoke.  Smoke detectors cannot and should not be your only line of defense against this silent killer.

Thanks to upcoming legislation, many new condominium and town-homes will be required by law to include a fire protection system in the form of automatic fire sprinklers, giving the new home owners a new and infinitely more effective line of defense for safeguarding their families and possessions.  While this upcoming law will only apply to newly constructed homes, current home owners are encouraged install their own fire sprinkler system.  In homes with a fire sprinkler system installed, the chances of death from a home fire lowered by over 50%.

A fire needs three essential elements for it to be able to burn.  These elements are heat, fuel and air, more commonly referred to as the fire triangle.  If any one of these elements is absent, the fire will go out.  In the case of house fires, the fuel and air pieces of the triangle are present and nearly impossible to remove.  This leaves heat as the key to extinguishing the fire.  Fire sprinklers take away the heat from this mix thereby extinguishing the fire.  If you were to watch how experience fire fighters take on a fire engulged building you’ll notice they focus their water hoses on the building as opposed to the flames, in an effort to cool the area and bring the temperature down, almost as if they are forcing the fire to extinguish itself.

Another myth is that fire sprinklers will cause extreme water damage to personal property.  On the contrary, in the event of a house fire the firefighters will use nearly 10x as much water to control a fire as would have been required by a simple fire sprinkler system.  Currently just over 5% of residential homes have a fire sprinkler system installed, a figure that is disturbingly low.  As the government becomes more aware of the dangers of living without a fire suppression system and takes steps to protect us, hopefully each homeowner will heed their advice to protect their own homes and families from fire related accidents.

Next time you consider a remodeling project, don’t forget to increase your family’s fire defenses and piece of mind by installing a fire sprinkler protection system of your own.

If a job is worth doing, then it’s worth doing well, so the old saying goes. It’s something that can apply to pretty much any area of life and can often count for a lot.

When you need to get your car’s brakes seen to for example, you wouldn’t just have a go yourself and try and fix any problems, you’d take it to a qualified mechanic. When the time comes around to service your house’s boiler, again you look for a qualified technician to come and do the work.

What’s true for plumbing and cars holds true for home improvement projects. If you need a conservatory or sunroom building, or replacement doors and windows fitted, you need to search for expert and skilled workmen to do the job. Allowing a company that does not have the necessary experience or is simply not up to the task to handle your project will certainly lead to disappointment and unnecessary stress.

If you have a home improvement project on the horizon then make sure you find the right company to carry out the work. Fitting new windows or building an extension is a job for professionals because they have the right experience to draw on to make sure the project runs as smoothly as possible. They are also in a position to offer sound advice, which can prove invaluable if problems and complications crop up during the building stage. One of the best ways to find a professional fitter is by logging onto the internet and using an online price comparison site. You’ll be pleased to know that there are now firms in America that specialise in finding local tradesmen to work on your homes – companies that are reputable, have significant experience and have been carefully selected to be included on an approved list of suppliers.

In addition, the best sites will not charge you a thing for finding quotes from these companies, so there’s no reason to put off going online today and seeing how much you could save by searching for quotes from thousands of building firms across America. Simply type in your requirements and you’ll be off.

So when you are preparing to carry out work on your home, make sure you visit one of America’s leading online price comparison websites to ensure you find the best workmen for the job and get the best replacement window quotes or conservatory estimates possible.

Are you looking for home decorating tips to help you feel more focused on your latest decorating project? Here are a few ideas to get you “back on track.”

First of all, where are all of your home décor accessories? Are they scattered among several closets and drawers around the house? Consider setting up an “accessories closet” which will hold all of the items you are not currently using. This might include such objects as candles, candleholders, vases, bowls, floral arrangements, and trays. The “accessories closet” should also hold practical, everyday necessities such as scissors, tape and floral-arranging materials as well as a tool-box containing common household tools.

Imagine how easy it will be to change the home decor in a room when the seasons change. Just look in the “accessories closet” for a touch of fall decor to replace that summery flower arrangement. Now that makes home decorating fast and easy!

Another home decorating tip is to add height to accessories on a table which makes them more attractive to the eye. Try using a small stack of books mixed in with other home decor to add interest to the display. You might also set a small novelty item on top of the books.

Twigs in pottery vases make quite a statement and are very easy to assemble. These “bare branches” might be bamboo, willow twigs, cattails or unique, rustic branches purchased in a floral or craft shop. A large vase and branch arrangement looks great sitting on the floor and can be an attractive “filler” for a bare corner.

Keep in mind the home decorating rule of arranging home décor in odd numbers. Three small baskets on a table, five small framed prints on a wall, and seven tall, slim candleholders over the fireplace—you get the idea! Arrangements of three, five, or seven are more attractive and pleasing to the eye than groupings of two, four, or six objects.

Enjoy seeing your decorating projects take on a new life by mixing ingenuity and imagination to make home decorating easy and fun.

Kitchen cabinets would surely add glamour to your existing kitchen and also play an essential role in enhancing the interior décor of your house. Most women usually give a lot of importance to the discount cabinets available in the market and consider it a pride to possess the most elegant designs. Cabinets would help you to organise the placement of accessories in your kitchen and hence would help you save a lot of time.

There are quite a lot of benefits attached to buying discount cabinets for your kitchens. There are several variations when it comes to the designs or the materials being used. They are available in steel or wooden materials. In the modern day, most women prefer modular kitchens. In addition, the RTA cabinets are also creeping in custom carpentry as well as freestanding models. Ready-to-assemble cabinets are portable and available in a selection of woods. With the kind of options available today, you would be able to pick the best design that would match your kitchen.

Usually, RTA cabinets are easier to clean and take less time as compared to the conventional cabinets. Since these cabinets possess interiors made out of plywood, they have a longer life. However, you must do the ground works properly, before buying these kitchen cabinets. There are numerous resources available on the internet which would help you with the right construction of these cabinets. Measure your kitchen spaces and browse through the options available.

If you have been living in town all along and have now moved into a your own cottage then you will probably not have too much knowledge of beating back the forest which is threatening to overtake your whole garden and
encroaching on every conceivable spot of ground. You will now have to get yourself some gardening supplies for
the trees, bushes, lawn and also the walkways so that you can keep a well maintained area surrounding your
home.
Supplies which you will need for your home garden
An expanse of green in your garden is something that everyone appreciates but if you have an overgrown unkempt
yard then you could be liable to pay a fine in some cities. To make sure that your lawn is kept well mowed you
should get yourself a lawn mower that either is powered by gasoline or by electricity. This is one of the most
used tools in your garden and you should get one that is hardy and can maintain your lawn well. You will have
to decide on the size of the mower according to the amount of lawn that you have. If you get a lawn mower with
a built in bag then you will not have the problem of cleaning up after you have finished mowing the lawn.
Gardening tools for trimming tree branches and bushes
If the bushes you have planted have a slow growth rate it is fine, but if not then you will have to be trimming them often to make them look neat and tidy. Bush trimmers too are also gasoline or electric models, but you
could also get the manual shears to trim the bushes with, but that is only if you do not have too many. If you
have flowering bushes then you should find out whether you should trim them before they flower or after they
have finished blooming. Bushes should be kept away from the home foundation to avoid rot caused by moisture.
To trim branches and sprigs that come up every now and then you would need tree limb cutters. You could get
these with long handles so that you could reach up into the taller bushes and trees and trim the branches. Saws
and electric trimmers are also available.
A weed whacker for walkways
The crevices in the walk way are often overgrown with weeds that need to be pulled out or trimmed. To do this
in a mechanical and neat way it is better to get a weed whacker. These present day gadgets do a good job of
getting rid of all the weeds in the crevices with the nylon thread that is very effective in pulling out the
weeds in the crevices of the walkway. Weeds could also be kept down chemically, but this does not work if you
have pets.
Keeping your garden and the pathways around it clean may be a constant job, but most people find it worthwhile
to maintain the look of their home and would much rather have a nice home than a one that is over run by weeds
and the forest.

Deciding to carry out home improvements to your property can be a big decision, especially if the work you have in mind will involve structural alterations and possibly weeks or months of work. That is one reason why possibly the most important thing is to make the right choice when it comes to deciding on a company to carry out any improvements.

It’s all too easy to end up with a poor workman if you jump straight in and employ the first firm you come across. You can end up rueing that decision for a long time to come, especially if you end up with unfinished work and a dispute over the quality of the work that has been carried out.

To help avoid exactly this type of situation, the leading online price comparison websites only choose to work with reputable businesses that have gone through a stringent selection process and been properly vetted before they’re allowed onto a list of approved suppliers. The end result is that you have a pool of trustworthy local workmen to choose from, which stretches right across America.

There are a number of other benefits to finding the right workman, whether you are having replacement windows and doors fitted or a conservatory built at the rear of your property. Not only will your project be carried out exactly the way you want, but a good firm will be willing to help with planning the work and deciding exactly what is best for your property. This kind of expert advice can be invaluable, especially if there is a hitch and an unexpected problem crops up during the construction phase.

So when it comes to deciding on the right company to tackle your home improvement project, don’t pick the first business you come across. Put in the time to carry out some in-depth research because it will certainly pay dividends in the long term.

You don’t need to spend hours and hours on the phone either, simply head to one of the USA’s leading price comparison sites and let them help out and do the leg work. Make sure you look online first if you want to get the best sunroom quotes or replacement window quotes.